E Commerce is a thriving field where you have to apply smart strategies to get success in your sales.
eCommerce website is the online store platform to sell your products. Once you have built your eCommerce website and launched your new eCommerce business, it's time to talk about the sales and traffic growth (i.e.,) resources to grow your business which we are going to discuss in this article.
Software tools are the best things to manage your ecommerce business even during the critical pandemic period; where you can manage your ecommerce business from your comfort zone (that is your home). As numerous software business tools are getting launched frequently, here we have listed some of the best and used software tools that help us to carry forward ourr business successfully and hope that it help you in the same way.
This list also explains why to use these ecommerce tools and how important it is for your online business. Let's start!
The tools are listed category-wise, so you can easily identify your most wanted tool to improve your ecommerce business.
A) Website Management Tools
B) Business Management Tools
C) Customer Management Tools
D) Ecommerce Marketing Tools
E) Analytics Tools
F) Communication Tools
When you do an ecommerce business or already doing one, then you can use these tools to improve your ecommerce website quality that leads to traffic.
When starting an ecommerce website, you need the best ecommerce platform to develop your online store. You can find many online platforms for free of cost and paid version. Choose the latest technology platform, where you can implement all features based on your customer’s interest.
Refer Purchase Commerce, which is a leading and best ecommerce platform that helps you to build your SEO-friendly ecommerce website.
First thing to look at on your ecommerce website is to check its appearance. It needs to be simple and catchy. Complex way of presenting a tool will not attract many customers. Ecommerce products provide good ecommerce themes which you can use to design your ecommerce website. For example, Purchase Commerce provides you Angular Ecommerce Templates (for different niche products) with the latest features that you can give a try.
The top priority needs to be given to the design of your online store website. Let’s discuss the tools and its advantages in the following paragraphs.
Canva is a famous and premium tool to design images, animated GIFs, and videos, etc.
Ecommerce website is the place where you display many product images that you would like to sell. Image is secondary to being focused in your store.
You can use Canva to design colourful and attractive images with high resolution.
After creating a website, you need to maintain your business data (I.e,) customer’s payment details, etc., the following tools and instructions will help you to hone your Business Management Tools.
Microsoft Office is one of the best and all-in-one tools where you can get Word document features to save your blog contents, PPT features to create powerful business presentations for meetings, Excel sheets to maintain payment details or some other data.
Therefore, you need not navigate the multiple tools to do all the work. It will do everything by itself and this will save your time and protect your data.
Jot Form is one of the popular forms of builders that you can use to save your customer’s feedback or messages. It’s important to understand customer’s requirements to sell ecommerce products, so with the help of Jotform tool, you can simply create a form that you can use as Feedback or Survey form for your customers.
Want to develop the best ecommerce website? Check here: Top 50 Ecommerce Checklist
Zoho is a huge platform, where you can make use of different tools that are helpful in managing your ecommerce website.
*Zoho mail is the platform where you can create professional email-id to connect with your customers via mail.
*Zoho CRM (Customer Relationship Management) tool is the place for storing all your customer’s enquiries and an alternative for Office Excels.
*There are many other tools in Zoho like social media post scheduling, etc., which you can check for more information.
Monday.com is the best team managing tool. You can communicate to your teammates by using this tool and it will connect you with every member of your team.
When you create an account, you can update your task which is accessed by other team members. Hence it is the best tool for team collaborations and helpful to work from your home. With this tool, the admin can assign the task as per the customer’s enquiries to any of the team members easily.
Customer tracking and customer engagement is the best way to retain and sustain your customers. Live Chat helps you to achieve this.
When you connect your ecommerce website with Live Chat, you are ready to chat with your customers in real-time. If someone visits your website, you can welcome those using pop-up notifications in the chat box. You can solve your customers’ queries easily which will enable you to turn your visitors into customers.
Live Chat helps you to identify the web pages seen by your customers, visitor’s location and also helps you to get the customers’ contact details like email, name, etc.,
Marketing is the main part of every business which aids you to reach your target customers.
All businesses and start-ups have social media accounts in every platforms like Facebook, Twitter, Instagram, LinkedIn, etc.,
The businesses are sharing their company updates, new product releases, and promotional postings, etc., in all of these platforms. If you share the same content in all platforms, it takes time.
Hootsuite is one of the freemium and best social media management tools that help you to post the same content on all platforms like Facebook, Instagram, Twitter, etc., at a time. Therefore, you are going to post just one time which will reflect in all of your social media accounts. You can save enormous time by using Hootsuite.
Buffer is also one of the best tools and alternatives for Hootsuite.
Email is one of the mediums to connect your users. Also, email is the best friend for ecommerce business with which you can easily update your product stocks and seasonal deals of your customers with great ease
Mail Chimp is a free email marketing tool that you can use to send a single mail to ‘n’ number of customers at a friction of a second to everyone. Since Mailchimp is the free plan, you can have restrictions. You can also use some other email marketing tool like Get Response to update your customer emails.
To know more about email marketing, check here: Email Marketing Tips
The next process to do after marketing your products is the Analytics Tool. Analysis is an important and regular task to do; this will be helpful in the monitoring of the customers progress.
With Google Analytics, you can get details about visitors' who visits your website along with the engagement with your website. In brief, you can get to know the pages viewed by the visitors, the total time that the visitors spent time in browsing your website, browsers location, etc.,
You can get to know your customers well by using this tool.
In Google Search Console tool, you can get details like your website performance in the search engines, the keywords that your website ranks for, etc., You can easily identify your website issues and improve your website performance and content quality.
Moz is one of the popular SEO tools which can find the keyword ideas, many keyword suggestions other than your search term, etc.,
Moz can get data like domain analysis, competitor analysis, keyword analysis, etc., which you can use once to see your website improvement. With a provision to the free plan of this tool, you can get some access to find the keywords. If you like this tool, then you can buy it.
Communication is not only between you and the customers but you need to get connected to your team members and employees to taste the fruit of success in your sales.
I hope that you are already using this tool. If not, create your account now. With Skype, you can easily connect with your customers and team members via mail or phone number. You can do audio or video calls. You have a screen sharing option which helps you to share the information from your screen space.
With group creating features, you can actively present with your team.
Zoom is the best alternative to Skype, which will help you to manage your video calls with your customers and team members. If you plan to conduct webinars in order to brief ecommerce businesses, then Zoom tool helps you to present your webinar content with your users.
These are the best ecommerce business tools that you can use to manage your ecommerce website.
eCommerce business are growing day by day and people are slowly moving towards onlines store shopping. You can use this opportunity to grow your targeted traffic. By building a strong and unique sales strategy, you can achieve sales and profit.
With your goals, try using the ecommerce tools that are mentioned-above as these software tools can help you to save your precious time and make your task simple.
Going to start an ecommerce business? Or planning to improve your ecommerce website design?
Connect with Infinijith, a leading ecommerce development company in India, where you can hire our ecommerce website developers and designers to create a friendly online store.
At Infinijith, we also created an own eCommerce product called 'PurchaseCommerce' where people can buy this platform to build their online store with advanced technology. Check our portfolio and work with us fo your eCommerce project.
Let’s together turn your eCommerce business dream into reality! Get the quote.