The importance of mobile app in the modern business environment

Mobile Phones are not just communication tools any more they are more than that. 

It has become a highly effective business tool over the years. Peoples are getting more addicted to mobile phones, tablets & other smart devices in recent times. 

This makes mobile app as an important factor for many businesses because of its advanced technology. Even we can tell mobile apps have changed the way of doing business. It will get the business information at user fingertips and make them stay connected to their favorite brands. 

Sometimes you may think you have occupied this much space in user favorite list. Easy adaptation and great user experience are the keep point to consider this aside from other huge benefits. This made much more business to adopt mobile apps to improvise their business growth. 

Mobile devices changed the way businesses work. Mobile apps provide a considerable amount of growth to your business. May users attracted to mobile apps for is un-amazing presence in a wide range of services or information at your figure tip. This what made may businesses to consider mobile apps as their platform.  

Mobile apps offer plenty of advantage to your business, and that’s why to have crossed revenue of $30 billion. Even it comes up with a new advantage in its every step and going strong in the market. 

If you are new to business either small or big, no business can be relay offline alone with the current rate of technology adoption. You must adopt to take your business online with the help of trending technology and tools. As a small business, you can gain a huge advantage by developing a mobile application for your business. 

Hence let’s take a tour of what your business will get if you have developed a customized mobile app for your business. 

 Why Modern Business Environment Prefer Apps over a website? 

 Smart devices changed everything and the days where we use to search websites for information have vanished. We are in need of fast and personalized services for everything from ordering food to searching for information. 

This where mobile apps have overtaken the website/ web application. Serviced based Mobile app can be installed to your smartphones by just downloading from the Play Store and perform all your activities through those apps. And also, you can access this application anywhere at any time. 

By understanding these features many businesses has started giving importance to business apps, as the popularity of app using is increasing. The business owners have various reasons why they prefer apps over a website. Let’s highlight some of the key points below. 

1. Magic behind Increasing Sales & Revenue 

Users are more convenient to use a mobile app than visiting the website. May be mobile apps reduce the time of customers in making speedy buying decisions.  

Another important factor is users have mobile phones with at every time which encourages then to visit your business repeatedly and orders as well as impulsive buying at times.  

This attracts more users toward your business when you have an amazing mobile application. You can sell your product (Whatever it be) directly to the customers. 

You can cut short much expenditure using the mobile app, like marketing cost and its less than traditional marketing. Services like push notification can be used to announce a new product launch or an offer or discount it is more like marketing within the app. 

Hence, the mobile app will definitely result in increased sales and revenue for the business in all stages. 

2. Much More User Attachment and Visibility 

Mobile apps are directly resisted inside the mobile devices until user remove it, volunteers. Hence, it manages to get constant presence and visibility which makes the user to easily access necessary information about your business.  

They prefer mobile apps if your business solves their problems at many more pinpoints so; it gets increased visibility and brand recognition to your business. And this will increase in goodwill of your brand and visibility in the market. 

Your app must be attractive and Make sure your Mobile App UI design are best at any cost. 

3. Invisible Digital Marketing Channel 

Mobile Apps covers a wide range of services from healthcare to entrainments, from providing general information to news feeds, chat messengers to e-commerce apps. 

Mobile Apps are more engaged to more users, with this wide cover of users' mobile app platform act as a marketing media. 

Mostly the push notifications are incredible tools for performing direct marketing in your hands. You can send a direct message to the user to make a reminder of your offers, promotions, the events happening around them, new product launches, services offered, reminders about events or location of your business or store, etc.  

By this, you can cut down marketing costs as compared to traditional marketing tools. This also improvises your business brand recognition and building goodwill. 

But you need a great interactive mobile app for providing proper push notification. So, it’s better to avoid some silly mistakes in mobile app development. 

4. Personalized Experience for Users 

It’s good to know your customers’ preferences and serve their unique needs. Different kinds of surveys and feedback results will help a business in knowing customer preferences in the right manner. 

If once you figured out the user pinpoint, you can offer personalized content/services to your customers with push notifications or advertisements to solve their problem. So, it will increase their interest in your products or services as well as increase your sales. 

5. Gathering Customer Retention and Loyalty 

Where ever you turn you are bombarded with ads to buy or use their services/ products. The digital media are filled with paid promotions, Facebook & Instagram adverts, and the impact of advertisement gets lost on a customer.  

This is due to customers doesn’t feel any connection with your product genuinely and sincerely and it will make a lot of difference in sales. Mobile Apps feedback and review helps you to know users view about your business and also your care for them and are ready to hear what they have to say.  

Obviously, it will increase your it will help your business increase customer retention and customer loyalty because you’re just a click away for them when it comes to accessibility. 

6. Engaged Services Along with Social Platform 

Social media contributes to your business since everyone uses social media in their daily life.  

A static state that the user spends at least 30% of their day browsing through social media.  

Still, relying on the traditional way of communication? Make your customers see your company brand on social media. Social Media benefits like in-app messaging, comments, likes and photo-sharing capabilities can help your business gain more recognition.  

Provide direct enable logging in to the app via Facebook and Twitter so that it reaches as many people as possible. 

Things to Consider while Developing Mobile App 

You need to gather all the Things about mobile app development before getting into it.  

Make Sure Your Business Needs an App? 

When you think to develop a mobile app for your business the first thing that should come to your mind should be: Is your business really needs Mobile App? 

Because business apps are not meant for selling or providing solutions at all times. Mobile App can also use to some other various purposes.  

For example, if you are a retail seller then you can sell using ecommerce mobile apps to reach potential customers. On the other hand, if you are into the service-providing sector like to telecom business, an app can be helpful for customer engagement & support 

In the same way, not every business requires its own mobile application. Consider yourself manufacturing company who are dealing with leather. In this business, you need not to be dealing with people as direct customers. You may need to collaborate your entire operation instead of making public presentations. 

Type of App 

Once you decide on the mobile app you need to think about which types of mobile apps will suit your business. For this, you may have to figure out the reason behind building the app or problem it solves. 

Another important thing to figure out is whether your business needs a Mobile App Development or a Mobile Website Development.  

Because both the application is completely different from each other when it comes to the target audience.  

If your business is on the enterprise level, then consider developing an enterprise mobile App. 

We can say that a mobile website is just a mobile version of your business website, on the other hand, a mobile app is not a website nut it can be helpful to increase your product visibility as well as sales. 

Platform Selection 

If you are lack of technological knowledge, then it will be a challenging task to get in Developing a Mobile Application because the app market is widely fragmented.  

If you have iOS and Android as primary options. Sometimes you may confuse between Hybrid and Native App Development. Make sure you know completely about the Native App vs Hybrid App before deciding between these two. 


Mobile App can attract new customers, gain competitive advantage and increase sales for Small businesses. It is the easiest way to reach your customers and communicates directly. It will lay down the path to create intensive customer loyalty and love towards your business. 

We at Infinijith provide mobile app development services and solutions tailored to customer needs. Connect with us to discuss your business or hire our mobile developers to build your mobile application. 



Product Marketing Manager